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— [01] Flagship service

Images & video for brands

A photographer of thirty years. Studio shoot, composed image or full generation: the method follows the project.

Three ways to make an image, and the choice is made at the brief. A studio shoot when reality is enough. A composed image when the product must stay exact but the set is impossible to build — the piece is photographed in studio, the world is constructed around it. Full generation when nothing shown needs to exist.

What doesn't change from one route to the next is the eye. Brand consistency, art direction, technical choices, final retouching. Here it is Thierry Lechanteur directing: a photographer of thirty years, whose composed-image work has been featured by Dezeen, Vogue.fr and ARTnews.

We deliver coherent series, not orphan images. For print visuals, social posts, editorial illustrations, short videos, or campaign art direction.

Tools change every six months: Midjourney, GPT-4o, Seedance, Veo, Runway today, something else tomorrow. We pick them for the result and the budget, never out of habit.

— The eye behind the AI

lechanteur.be — portfolio & press

Composed images (photography + AI) for luxury and heritage houses. Work featured by Dezeen, Vogue.fr and ARTnews.

— Art direction

A signature, Thierry Lechanteur

A photographer and artist first, exhibited well before the rise of generative AI, Thierry Lechanteur integrated these new tools into his practice in 2022. Heading Fullbooking's art direction, his work, known under the « Joyful Maximalism » banner, celebrates colour, excess and diversity, with a visual grammar recognisable at a glance.

Official Razer partner through their Artist Spotlight programme (Axon Wallpaper Engine), he regularly shares his research on Instagram with a community of more than 400,000 followers. His Seedance videos and AI image series recompose the life of yesteryear in Liège (1905 Universal Exhibition, Val Saint-Lambert, Notre-Dame-et-Saint-Lambert cathedral) — a body of work covered by RTL Belgium in May 2026.

For every Fullbooking project in AI image & video creation, the same art direction applies: no orphan visual, no rough generation. A photographer's eye, a real line, a real consistency.

400K+Instagram followers
RazerPartner Artist
2022Since · AI Artist
See artistic practice

Give us 30 minutes,
we handle the rest

Free brief, no commitment. We will tell you honestly if we are the right studio for your project — and how much it costs.