Skip to content
← All references
— Cultural identity, expressive posters, environmental typography

Paula Scher

Monumental typography, hand-painted maps, controlled exuberance

A figure of American typographic maximalism, Paula Scher has shaped the look of New York's Public Theater since 1994: a full-page, dense, living typographic language.

A Pentagram partner since 1991, she has signed landmark identities — CBS Records, Citi, Microsoft, Tiffany, the New York Times Magazine — and her series of hand-painted maps.

Key projects

  • The Public Theater, New York (depuis 1994)
  • Identités : CBS Records, Citi, Microsoft, Tiffany

Give us 30 minutes,
we handle the rest

Free brief, no commitment. We will tell you honestly if we are the right studio for your project — and how much it costs.