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— Dutch neo-modernism, post-punk modernist

Experimental Jetset

Helvetica; red / blue / black / white palette

Heirs to Swiss modernism filtered through the Netherlands, the Amsterdam trio turned Helvetica and a four-colour palette into an entire language. Even a t-shirt becomes a manifesto.

Their online archive is a reference in itself: a flat chronological list, a long essay for every project, transversal tags. Close to 300 entries from 1996 to today — a structural model this atlas openly borrows from.

Key projects

  • Whitney Museum — identité (2013)
  • John & Paul & Ringo & George — t-shirt (2001)
  • Stedelijk Museum (2010–2012)
  • Lost Formats Preservation Society (1999)

Books

  • Statement and Counter-Statement (Roma Publications, 2015)
  • Full Scale, False Scale (Roma Publications, 2019)
  • Superstructures (Roma Publications, 2021)

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