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— References

Graphic culture

A work-in-progress atlas: the studios, publishers and figures that shape how we see. Every reference is triangulated — official site, visual survey, institutional curation — and filed under an aesthetic family.

Families 1 & 3 published. The others will open progressively.

Aesthetic families

01

Editorial neo-modernism

The legacy of Swiss modernism and the Dutch school, carried on by their contemporary descendants. Typography as the engine, the grid as the backbone.

02

Postmodernism & deconstruction

An expressive break with the grid. Carson, Brody, Greiman, Émigré, Cranbrook: legibility traded for emotion.

Coming soon
03

Cultivated maximalism

"More is more, and less is a bore." Unapologetic authorship and generosity that means something: ornament as carrier of meaning, lettering on equal footing with type. Sagmeister, Scher, Bantjes, Barnbrook, Boom, Glaser, Lubalin.

04

Contemporary radical

Acid, editorial brutalism, post-internet. Aesthetics born from the web and its margins.

Coming soon
05

Engaged, vernacular, political

Grapus, Pierre Bernard, Ne Pas Plier. A strong French-language tradition, design as a stance.

Coming soon
06

Non-Western perspectives

Sulki & Min (Korea), Daikoku (Japan), Brazilian studios. Decentring the canon, widening the panorama.

Coming soon
01

Editorial neo-modernism

03

Cultivated maximalism

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